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Summer's Brightest Eyes

Upgrade your clients' makeup bags with our pigmented eyeshadows (promo includes display packages, testers, and refills).

Enjoy 10% Off All Eyeshadows

Use code: EYES10

Valid through 9/30/2024 11:59 PST

increase revenues up to $30 to 50k+ a year!

Sign up for our Chella Pro Incentive Program, its free to join.

7 reasons you should join the chella pro incentive program...

effortlessly you

Help your customers embrace their day. Whether they’re leading the meeting, taking the stage, or sipping cocktails with their friends, they need beauty solutions that they connect with. Your aim is to highlight, not overwhelm their natural beauty, and enhance the truest version of themselves. Create crafted looks with our long-wearing, inclusive brow and eye makeup must-haves. Clean, vegan, uplifting – it’s effortlessly you.

inclusive beauty starts here

COLOR
MATCHING

Our color-matching guides make it easy to find the perfect shade to enhance your look.

WIDE-RANGE
OF SHADES

Discover our selection of inclusive shades, often overlooked by other brands.

QUALITY &
PERFORMANCE

Our products have a smooth application, precise accuracy, seamless blending, & buildable formulas.

PRO-LEVEL
ACCURACY

Experience complete consistency with our professional long-lasting & non-creasing formulas.

consciously made beauty

Stress-free, clean beauty starts here. We use non-toxic ingredients and refreshing formulas to create products that are not only long-lasting but nutritious and skin-friendly too.

CLEAN

CRUELTY-FREE

VEGAN

PARABEN-FREE

GLUTEN-FREE

everything you need to succeed

We know that confidence that comes with product knowledge, so we put together a comprehensive library of videos & guides on all products. From “how to brow” to “color matching 101”, we’ve got you covered.