We follow each ingredient back to its source, determining whether it's natural, synthetic, or a mixture of the two. If there are multiple sources for an ingredient, we evaluate each to find the option that best protects the health of our customers and environment. Chella proudly upholds a zero-tolerance policy for ingredients associated with unethical labor conditions or wages. As an all-vegan beauty brand, we omit all animal testing and animal-derived ingredients.

At Chella, we strive for equity and stand for equality, justice, inclusivity, and love. We know it is time for real change. In light of recent global events, we stand in solidarity with the Black, LGBTQIA+, and AAPI communities, the Women's Rights movement, and all our friends, families, colleagues, and anyone else who has been affected by discrimination, systemic racism, and oppression. We hear you. We see you.

Our Chella community aims to lift each other up. We will continue to use our platform to amplify your voices and advocate for change. While we have been actively listening and learning, we know we can always improve and be better. If you have any concerns or suggestions on how we can improve our products, better our inclusive language, speak out on issues or just have more ideas on how we can strengthen our allyship, please reach out to us.