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Your lashes should be as bold as you are, and you need a mascara that's up to the task. OUR moisturizing formula brings "Good Drama" to your lashes, it delivers a big impact, with show-stopping length, buildable volume and curl. We want your relationship with mascara to be drama-free, so ours is Dermatologist tested and packed with vegan, non-irritating beneficial ingredients, and won’t flake or smudge. For always coated, never clumpy lashes, OUR mascara is formulated with Aloe Vera*, Argan Oil, Vitamins E + C, and a uniquely tailored brush that separates each individual lash. Plus, with four shades, this mascara makes the most of your naturally gorgeous eye color. Who knew drama could be this good?

*With the exception of the Mini + Full sized black mascaras.

good drama mascara

Get bold lashes with better ingredients.
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Bring the drama with show-stopping length, volume and curl. Contains beneficial ingredients: Vitamin E, Argan Oil, Vitamin C, Aloe Vera*, Safflower Oil & Mango Seed Oil. *With the exception of the Mini + Full sized black mascaras.

Cruelty-free

Gluten-free

Paraben-free

Vegan Certified

Clean

Secure payment

Your lashes should be as bold as you are, and you need a mascara that's up to the task. OUR moisturizing formula brings "Good Drama" to your lashes, it delivers a big impact, with show-stopping length, buildable volume and curl. We want your relationship with mascara to be drama-free, so ours is Dermatologist tested and packed with vegan, non-irritating beneficial ingredients, and won’t flake or smudge. For always coated, never clumpy lashes, OUR mascara is formulated with Aloe Vera*, Argan Oil, Vitamins E + C, and a uniquely tailored brush that separates each individual lash. Plus, with four shades, this mascara makes the most of your naturally gorgeous eye color. Who knew drama could be this good?

*With the exception of the Mini + Full sized black mascaras.